In this blog, following from the blog part I, we are presenting the key group of photos we are always looking and trying to create and what is the purpose of each group.

The Hero

When we enter a room, the first thing we always look for is the best angle that will give us the hero image. This is the photo that will be used as the primary image on a website or in a brochure.

A hero image is usually wide angle and it will include as much of the room as possible, avoiding though severe distortions. As a professional photographer of home interiors, I am always looking for the angle that will allow me to include and present the important elements of the space – if any – such as architecture, furniture, or even the best lighting. Capturing a room in one photo might be a bit difficult though; it all depends on the size of the room. If the room has a small size, then most likely the hero photo will be one. On the other hand, if the room is quite large, then we will have more than one hero image, it could be two or three photos as heroes.

After finding the right angle, I start working on the photography composition. This means that I will move objects completely or place them somewhere else. My purpose is to create an image that will be comfortable for the viewer to see. I want to create space by moving optical barriers and allow the viewer to walk in the room and keep his eyes in the centre of the image.

The Detail

Once I have completed my work on the hero images, I move on the other group of photos which are the details.

The details are photos that focus on particular elements that compose the room. These could be decorative elements, surfaces, interior accessories or architectural elements like doors, staircases etc.

When an interior has been decorated and designed by an architect or interior designer, we always include in our detail photos the elements and designs that present their work, as they have created the home interior.

Navigator

We find it beautiful and challenging at the same time, to be able to assist the viewer to navigate a home through photography. It is critical for the viewer to be able to comprehend the room his viewing but also the space of the house. We do not want to create random pictures with no relation to each other. Hence, we have to connect the rooms in between them but also with the exterior areas of the house. In a way we create a map of the location we are photographing, for the viewer to understand.

Advice from a professional photographer in interior design

• spend your time constructively and consult a professional photographer to capture your work in a proper, neat and beautiful way
• do not rely on the amateur and artistic concerns of a relative/friend/neighbour, even your own, who will photograph with a low-standard camera or a mobile phone. The downside of not using a professional photographer is high, as you will downplay the beautiful result of your work and of course you will most likely push away the good quality of potential clients
• high quality in your photography is mirroring your personality. Choosing a professional photographer will attract you a better quality of candidate buyers and also will give your photos a longer life than the photos coming from an amateur photographer
• do not hesitate to try more than one photographers, It might take some time and testing to find the photographer that suits you
• do not hesitate to give work to more than one photographer. It is advisable to a have a backup photographer if your primary photographer is not available, or even share the work to 2 professionals