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Real Estate Photography & Real Estate Agencies – Why Hire a Real Estate Photographer and How can you Benefit?

A survey conducted in the US by Zillow Group on Consumer Housing Trends Report 2018, showed that 79% of the real estate prospects use online sources in order to actually buy a home online.

The most important factor in buying a property online is the photography presenting the property. The stronger the photography the higher the possibilities are for the prospect to purchase the property.

The trend of purchasing a property online is still quite far in Greece. However, the trend of beginning the property research on real estate websites and listings is here. Prospects get the first contact with a property online and we should not underestimate the fact that many buyers are living abroad and are very much interested in buying a property in Greece.

Why should you hire a real estate photographer and how can your real estate agency be benefited?

  • Get photographed to impress
  • We all know how important the first impression is. When your future client encounters a professional photo on your website or a listing, believe me, this photo will create an impression quite memorable for your real estate agency. So start building your online presence by hiring a professional property photographer

  • You will stand out from the competition
  • Unfortunately, amateur photos are holding the majority of the market. But, to your advantage, listing the same property with a competitor but in a professional way will definitely make you stand out from the crowd.

    Create the opportunity to stand out by creating a) the right web environment with a fresh in design and development website, we recommend Dazzlink -www.dazzlink.gr/en– and b) hiring a professional reat estate photographer to enhance your brand new website with impressive photos

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  • Create positive emotions
  • Buying a property is a very emotional purchase. You want to feel good in the property, you want it to match your lifestyle or provide the opportunity to upgrade your lifestyle, and in other words, you want to be able to imagine yourself in the property.

    Only a professional photographer can create this harmony and positive attitude towards a property through his high standard imagery.

  • Increase your sales faster
  • In 2016, Real Estate Exposures in USA conducted a survey on How many days does a property remain in the market when displaying professional photography vs amateur photography?

    The results of the survey showed that a property featuring professional photos sells on average 41.5% faster than the listing featuring amateur photos.

    Also the results showed that the property featuring professional photos is out in the market on average 41.3 days comparing to the property featuring amateur photos which remains available on the market on average 70.6 days.

    Create the opportunity to your client to sell his property faster, but also to strike a successful sale as a real estate agency through outstanding professional photography.

  • The propereties you are listing will get 'better value'
  • As mentioned above, no matter how good your mobile’s camera is, or no matter how good the camera you owe as a real estate agent, nothing compares to the set up and presentation of a property by a professional photographer.

    The result will not only be ‘good’ but impressive, and it will definitely boost the value of your real estate agency and of course the value of your client’s property in a very competitive market.

    So, to conclude all of the above do not underestimate the power of a professional photographer! You can be supported far more than you can imagine. Allow them to guide you as you guide your clients, but do it the right way!

    (sources: www.realestateexposures.com, www.fourwallsproperty.com.au)

    Advice from a professional photographer in interior design

    • spend your time constructively and consult a professional photographer to capture your work in a proper, neat and beautiful way
    • do not rely on the amateur and artistic concerns of a relative/friend/neighbour, even your own, who will photograph with a low-standard camera or a mobile phone. The downside of not using a professional photographer is high, as you will downplay the beautiful result of your work and of course you will most likely push away the good quality of potential clients
    • high quality in your photography is mirroring your personality. Choosing a professional photographer will attract you a better quality of candidate buyers and also will give your photos a longer life than the photos coming from an amateur photographer
    • do not hesitate to try more than one photographers, It might take some time and testing to find the photographer that suits you
    • do not hesitate to give work to more than one photographer. It is advisable to a have a backup photographer if your primary photographer is not available, or even share the work to 2 professionals