A photograph is a visual contact with a person, a place, a situation and an idea. A photo acquires a variety of roles depending on the purpose of the photo.
Similarly to the real estate photography, the property photos present the required content that serves a specific purpose, which is a sale or a rental.
Below we can see from another perspective the role that photography plays in the real estate market.
The role of photography is to convey the so-called wow factor of the property so to stimulate the interest of the right person and to start the communication with the seller.
What is the layout of the property, how are the rooms interconnected, how is the outside space and if it is connected to the interior. Usually this is required for property belonging to the category of a private villa or a holiday home.
Photography has the limitation of a static image. However, it is a necessary part of promoting a property. For this reason, the photograph is required to show the interconnection of the rooms and not just individual elements that indicate which room it is.
Creating professional imprints of a property via photography means that we have the strongest element to promote it.
Hence, the role of photography in the real estate market is to help us acquire the right visual material to promote our property as professionally as possible.
We come up to the conclusion that photography is very powerful when treated with respect and professionally and it has a substantial role. Photographing a property does not mean to show some amateur photos from a mobile or low quality camera in a hurry.
Photography acquires a very active role in the real estate market as it is the visual weapon that will present the property with good aesthetics and proper spatial planning.
Advice from a professional property photographer